Image-shaming government agency used to promote its service to ‘diverse communities’

Government agency shamelessly promotes new ‘diversity’ policy with STOCK PHOTO

  • The Liberal NSW Government has used a stock image to promote its diversity work
  • The same image used by the government was used by a medical company in the United States
  • It is unclear why the Liberal Party decided to use the image in its ad

A government agency has raised eyebrows after promoting its diversity credentials using a stock image also used in America.

The Liberal Party of NSW used the image on their Instagram account while announcing new acting graduates “to help diverse communities across the state”.

It shows a young family of two parents, a boy and a girl from a “diverse” community.

However, the same stock image was used by Supro Direct, a private medical company based in Indiana in the United States.

When approached by Daily Mail Australia, the NSW Government declined to comment.

However, a source suggested this was just another example of the widespread use of stock photos in Australian politics, across all parties.

The Liberal Party of NSW used this image on their Instagram account while announcing new acting graduates ‘to help the state’s diverse communities’

Along with the post, the government has bragged about how it is bolstering the ranks of state performers.

Multiculturalism Minister Mark Coure said the new graduates will work with state interpreters.

“Multicultural NSW is Australia’s leading provider of interpreting services, and each of these graduates has a chance to join its ranks and fill gaps in key languages,” Mr Coure said.

“The latest census data shows us that more NSW residents speak a language other than English at home. These numbers will continue to grow as more and more global citizens choose to find a brighter future in our great state.

“This scholarship program aims to harness the availability of these languages ​​in New South Wales, where we can create employment opportunities for people to use their language skills and in turn help their communities.”

The same image from a stock photography agency was used by Supro Direct, a private medical company based in Indiana in the United States.

The same image from a stock photography agency was used by Supro Direct, a private medical company based in Indiana in the United States.

The gaffe is not the first time the Liberals have been caught red-handed using a stock photo.

In April, the Victorian Liberal Party was caught using archival Ukrainian footage on its website urging residents to vote for ‘Victoria’s worst roads’.

The footage was filmed in 2019 and is available from leading stock photo and footage provider iStock. The party then withdrew it.

Meanwhile, both sides have been caught using a file photo of an elderly woman to attack opponents over pensions.

The Labor Party used the image in Facebook campaigns in 2013, 2014 and 2015 to attack Tony Abbott over his government’s old age pension reforms.

In August 2018, Labor used the same photo of the woman to criticize the Morrison government over home care support.

Meanwhile, in May 2018, the Tasmanian Liberals used the photo in a Facebook post targeting the ‘Work Grannies Tax’.